The Adlux blog
Practical writing on eCommerce SEO, paid media, retention and conversion — the thinking we bring to client accounts, in the open.
Featured SEO
Large catalogs waste crawl budget on filter combinations and duplicate variants — leaving deep product pages undiscovered. Here's how to find and fix it.
Every year the same buyer costs more to rent. How organic visibility compounds into an asset you own, where the compounding comes from, and…
Most acquisition reporting stops at the first purchase — the most expensive one. Here's why the second order is the cheapest revenue you'll ever…
Platform ROAS ignores cost of goods, shipping and processing fees. Here's how to build a contribution margin number that actually tells you which campaigns…
Most conversion loss isn't one big problem — it's small frictions on product pages and checkout, compounding. Here's how to find and fix them.
Product schema doesn't change your rankings — it changes what your listing looks like in search. Here's what it needs, and why catalog-wide coverage…
Tracking rarely fails loudly — it just quietly gets less accurate, and ad platforms optimise against bad data with total confidence. Here's how to…
Google Shopping isn't won on price alone — feed quality and structured attributes decide which queries you're even eligible for. Here's how to win…
WooCommerce stores slow down over time from database bloat, not traffic — and checkout usually feels it first. Here's what to clean, and how…
AI Overviews and answer engines favour pages that answer a question directly, built on the same technical foundations traditional SEO already asks for. Here's…
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